Strategy Development
We define your profitable segments, sharpen your positioning, and design the go-to-market and acquisition pathway. Strategy before spend.
Growth company
The brain behind innovative businesses and solutions.
We connect strategy, data, people and systems into one engine, then point it at what growth means to you.
The growth brain
Every part of your business, connected and working toward one result.
$50M+Revenue delivered across the brands we've grown
900%Return on ad spend at our strongest engagement
2×Revenue in six months, over ₦200M for one business
Trusted by founders and brands across sectors
Why a growth company
Agencies count likes.
We count revenue.
Strategy, systems and people, built around one number: what growth means to you.
Let's talkGrowth, on your terms
What does growth mean to you?
Pick the one that sounds most like your business right now, and see how we would fix it.
What we do
Eight ways we build your growth.
We use whichever of these your growth actually needs, and nothing it doesn't.
Strategy Consulting
Senior growth thinking on call. We diagnose gaps, shape your offers and pricing, and guide the decisions that move revenue.
Performance Marketing & Growth Systems
Paid campaigns on Meta, Google, LinkedIn and YouTube, plus the CRM, funnels and automation that make sure no qualified lead is lost.
Product Management
We shape the product, set the roadmap, run development and QA, and take it to launch with real users and real demand.
Strategy & Event Marketing
End-to-end marketing for summits, launches and brand moments. We turn one event into a lasting acquisition engine.
Team Training
Hands-on training for your sales, marketing, growth and customer experience teams, so they sell better and keep customers longer.
Recruitment & Team Structuring
We help you hire the right people and build the roles, SOPs and structure that let your business scale without bottlenecking on you.
Fractional Leadership
A senior growth or operations lead on your team, part-time, for the stage where you need the leadership but not yet the full-time hire.
Proof
Numbers that hit the bank.
Every figure below comes from a real engagement. We lead each one with the result that mattered most to the founder.
StratPal engagements
Product, launch and growth partnerships led by StratPal.
Gifting platform · Tech product
Boonify World
Product and growth partners from concept to launch. We drove development, onboarded vendors and built the pre-launch waitlist engine.
50%Of the waitlist installed the app at launch
5,000Pre-launch waitlist
20Vendor partners signed before day one
Consumer electronics · E-commerce
VAIB Nation
Brand launch, a distribution partnership with Pointek, The Great Swap trade-in campaign across 36 swap points, a creator program and performance marketing.
1,600Products sold in the first 30 days
30%Lift in offline sales, held for 3 months
10%Sales increase in the month of the demo event
Study abroad · Education funding
CareerLeap
A continuous Meta campaign engine feeding WhatsApp and Messenger, where this audience converts. Run for three years.
₦200M+Sales revenue generated over three years
48,000+Sales conversations with buyers
$0.14Cost per conversation
Leadership experience
Results our founder delivered in senior growth and operator roles, before and alongside building StratPal.
EdTech · Tech-talent academy
Decagon Institute
Performance campaigns across four channels, plus the CRM and attribution system that showed which leads turned into students.
900%Return on ad spend
30%+Monthly growth in sales-qualified leads
4Channels run: Meta, Google, LinkedIn, YouTube
Study abroad · Education
Zeem
Took Zeem from zero to first revenue, with campus lead generation at Covenant University and Landmark University and an alumni body partnership.
$10K+Revenue generated within 2 months
500Leads from Covenant University
0 → 1Built and launched
0 → 1decagonfoundation.org
NGO · Education financing
Decagon Education Foundation
Led the transition from Decagon Institute to the Foundation as Founding Head of Growth: strategy, business model, donor infrastructure, partnerships, SOPs and the founding team. Built decagon.institute and decagonfoundation.org.
$15K+Donations raised before launch
100+Student applications within 24 hours of launch
2University partnerships before launch
Real estate
Middlechase Property
The MyPadi joint-ownership model, a diaspora influencer strategy across the UK, US and Canada, and a referral engine.
$10M+Property sales driven by diaspora influencer partnerships
$4M+Sold with zero ad spend
5,000+Qualified buyer leads
Brands advised under Xcentrique Media
Marketing & media agency
Xcentrique Media
New pricing architecture, SOPs across every function, and a team structure that no longer runs through the founder.
₦200M+Revenue in 6 months, double what the business made before
70%Less reliance on the founder
30%Less delivery slippage
Want results like these?
Book a discovery callIn the field
Growth happens in rooms, not only in dashboards.
Launches, pop-ups, trainings and conferences we planned and ran. Pick a story, or click any photo to see it full size.
In their words
What founders say.
“I tell Comfort we're trying to go to space, and somehow, she figures out how to build the spaceship.”
I've worked with a lot of people over the years, but Comfort is genuinely one of the most outstanding professionals I've ever had the privilege of working with.
One thing I always tell people is this: I tell Comfort we're trying to go to space, and somehow, she figures out how to build the spaceship. That's honestly the best way I can describe her.
In less than a year of working together at Xcentrique Media, she's been my operations lead, partner, strategist, accountability partner, business builder, and, on many occasions, the person who has held the business together while I focused on vision and growth.
Together, we've doubled our revenue, launched new products, restructured the business, built agile teams, and laid the foundation for the next phase of our growth. None of that happened by accident. It happened because Comfort has an incredible ability to take chaos, create structure, and then execute relentlessly.
What I admire most about her is that she doesn't wait to be told every single step. Once she understands the destination, she owns the journey. She asks the right questions, challenges assumptions when necessary, solves problems before they become crises, and always keeps the bigger picture in mind.
Every founder needs someone who can carry vision without dropping execution. That's who Comfort has been to me.
If you're looking for someone who can build systems, lead people, drive accountability, and help transform a growing business, I honestly couldn't recommend her enough.
I'm grateful for everything we've been able to build together so far, and I'm even more excited about what lies ahead. I have no doubt that the best is still ahead of us, and I look forward to achieving many more great things together.
“Their ability to grasp the concept and effectively communicate it with the team feels as though they were part of the idea's inception.”
Our collaboration with StratPal as our Product Manager for Boonify Mobile App and Web App (an e-commerce gifting platform) has been nothing short of outstanding. Since joining our team, they've greatly enhanced the design interface and streamlined our development process seamlessly. Their ability to grasp the concept and effectively communicate it with the team feels as though they were part of the idea's inception. Their passion and energy are truly commendable and greatly appreciated.
“They've truly been a game-changer for CareerLeap.”
StratPAL has been an invaluable partner on our journey to success. In the realms of Operations Strategy & Management, Marketing, and Advertising, they've truly been a game-changer for CareerLeap. Their insights and strategies have streamlined our operations, making them more efficient and effective. With StratPAL's guidance, we've been able to optimize our workflows, reduce costs, and improve overall productivity. Their expertise in this area has been instrumental in our growth.
Our founder
Comfort Olatunde
Founder & Chief Growth Officer
A growth and go-to-market leader who builds revenue engines from the ground up. Comfort has spent 13 years leading growth and operations, often at C-suite level, and has delivered eight-figure revenue across multiple companies in Nigeria and the US. She has trained more than a hundred marketers across Africa.
AI SaaSHealthTechEdTechEdFinTechFintech & bankingBlockchain & payments infrastructureFinancial servicesReal estatePropTechE-commerceConsumer electronicsFMCGMobility (E-hailing)TravelHR & recruitmentMedia & marketing agencyEventsNGO
Insights
Notes on growth.
Your next step
Let's turn your demand into a system that grows.
You bring the business you have worked hard to build. We bring the strategy, the engine and the proof. Here is how we begin.
Book a call
A short discovery conversation about where you are and what growth means for you.
Get your plan
We diagnose the gaps and map the route to growth you can measure.
We build it
Strategy, campaigns and systems, deployed and improved with you.
Ready when you are.
- [email protected]
- Office
- Lagos, Nigeria